Dana Mathers | Hot Prom Dresses 2012 Dana Mathers, Australian Prom Queen is all set to give the US prom girls the most glamorous prom season 2012!
Dana Mathers, is one of America’s hottest selling prom labels with only her second season in the US.
Her runaway success dress is the "Cassie," featured here in our Prom 2012 Collection, a hi-lo cut whose reinterpretation, the US fashion media credited to Dana Mathers. Stars including Christina Aguilera, Victoria Beckham, Jessica Alba and January Jones were quick to adopt hi lo styles of their own after Mather’s Cassie dress debuted.
The Cassie is a one shouldered, showgirl-inspired hi lo, studded with over sized bling crystals. This hot prom dress is cut high at the front but cascades to the floor in luxurious ruffles at the back. Dana Mathers has staked a reputation for her fresh and original red carpet styles that have breathed new life into a genre that has rarely challenged established boundaries.
Her sole motivation as a designer is to ensure that every girl who wears one of her gowns has the night of her life. She is about creating memories as she is designing fabulous gowns. Dana Mathers is from Perth in Western Australia, one of the most isolated cities in the world. Over the past 15 years she has created a reputation at home as the destination prom designer. Mathers starting point for all her designs is to create a sensational experience for girls who wear them. It’s about the "WOW factor," she said. "They want to look like glamorous celebrities...they certainly don’t want to look like schoolgirls. Prom is an event and events are all about being in the spotlight.
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